The internet is the definitive business platform of the 21st century. By tapping into its power, businesses were given the opportunity to expand their markets to a global scale.
With the internet, information now travels freely across the globe and can reach anyone with an internet-ready computer. Of course, this is a business’ dream come true.
Soon everyone realized the potential of the internet when it comes to expanding businesses. Today, no business will ever flourish without successfully establishing an online presence.
Despite today’s massive volume of internet marketing participants, the online marketplace is still quite young. Nevertheless, it can easily be the most competitive marketplace in the word.
The brutal competition is the reason why the majority of online businesses fail within their first year. In order to survive, a business needs to be updated with the latest “weapon” when it comes to internet marketing.
Today, online advertisement or ad services are not as effective as they used to be. Although the majority of online businesses are still using this internet marketing weapon, more and more ways are being made to provide a more efficient alternative when it comes to promoting your online business.
The new weapons
Online shoppers and visitors are the blood and oxygen of internet marketing. Without them, no online business will survive. Unfortunately, only a small percentage of new online businesses (about 3%) succeed in establishing an online presence. This is because online visitors or traffic tend to go to the same saturated destination over and over again. Search engines are one of the major reasons for this effect. But that doesn’t mean a newbie will have no chance at all when it comes to attracting visitors. With the right tools, proper planning, and reliable knowledge about internet marketing, an online business can survive and prosper.
Online innovators suspect that adding live chat software on your website can actually be the key to survival. In a recent study, using live chat software increases a consumer’s chance to buy online for up to 50-75%. Furthermore, around 20% of the chatters did more than 75% of their purchases online. This is because a live online conversation with a company representative offers potential customers convenience, guidance, and assurance.
In time, more and more online businesses are discovering the benefits of incorporating live chat software capabilities on their website. The market’s reaction to the new system is unsurprisingly good, since a customer and the consumer can be more “involved” by using live chat software.
The live chat software service is still quite new and is more commonly found in faster-growing online businesses. However, top retail businesses are still not offering the service on their websites. But it’s not surprising to see those who start implementing a live chat service gets the upper hand over the rest.
Social media is another fast-growing internet marketing weapon. With the rise of social media websites, promoting your company is not as hard as it used to be. Social media websites such as Facebook and twitter are also powerful weapons for use in viral marketing.
An advertisement disguised as a photo, video, or a tweet, can easily gain publicity through “likes”, “shares”, and “re-tweets”. This is how media and advertisements can easily go viral, making it an excellent weapon for internet marketing.
Of course, there are also SEO services. Everyone knows that search engines such as Google search, Bing, and Conduit are the best way to gain new visitors for your website. You can either pay for professional SEO services or supply your own backlinks by article writing or blogging.
The competition in the world of internet marketing is brutal. The only way to succeed is to get access to the latest tools essential to survive the online market. Although going online is a very risky ambition for any business, the reward of having a global market share far outweighs anything else.
Customize the live chat software widget for your website and business.