Discussing topics like search engine optimization will sometimes break down into simplistic chatter. Too often people think that things like internet marketing is one sided. It’s over simplified to the point that many people assume that they can trump what SEO companies can do in regards to implementing the right campaigns for traffic, conversions, and more. You will find that there are a variety of different pieces that you will need to work within if you are going to gain leverage within the world of marketing of this type. There is no easy way to traverse this any longer, and while in the past you could launch a website today and see a huge push forward within the world of traffic, you can’t do that right now. You can try all you want, but you will end up losing market share from day one, if you publish a site in any corners of the online world.
Working with SEO companies to fulfill the basics may not seem like something that you need at first glance, but when you start to break things down, you will realize that it’s absolutely necessary if you are going to level the playing field and compete with other companies. No matter how grand your design is, you will need to make sure that you are working within the proper parameters of marketing use. The following are just some of the basics that you may want to work within, especially today.
Onsite Optimization (Code)
Everything on your home page is needed to have optimization. You may think that you already have this in place, but that’s not going to be true at all. If you want to make strides forward, you will want to make sure that you look at the pieces that make up every page, including any hidden pages that are not being used. Search engines send out spiders to index everything on your site and will be able to tell whether or not your site loads slowly. If your page is slow to load, if the images are too big, or if you are missing any of the tags that are needed for HTML and more, you will get penalized. On average, there are no less than 200 checkpoints that a search engine will look at on your site to ensure that you are worth ranking higher than others.
The page that you set up has to have a lot of different pieces to it, and that means the content has to be top notch. The page that you have, whether it’s one or several has to be created with the idea that diversity content is the way to go. That means that text, images, video and more need to be prominent and everything has to be able to be seen within a few seconds of landing on the page. If someone lands on your site and you have a giant block of text to read, the bounce rate of your site will be tremendous. You want to minimize the bounce rate by including proper attention to the content that you have in place.
One of the newer elements of marketing is that of outbound links for citations. Take a page from Wikipedia, and make sure that you are citing sources whenever you can. The more you cite, the better your information will look, especially if you didn’t come up with it yourself. You will find that this can help you build on a lot of information and will give you a little bit more ranking power overall. While this is not to be done in an extreme fashion, it can definitely allow you to gain leverage overall. Outbound links are just as important as inbound links.
You will need to have a great deal of inbound, one way links. These need to be from authority pages and not just any old site will do. Make sure that you are strict when working with this type of implementation, and if you’re not sure whether a link is going to pose benefits, then don’t include it. When in doubt, ask any SEO companies that you are thinking about working with, whether or not they are going to help you do this in a slow methodical manner or if they are going to place them all in bulk. You do not want to go through the bulk placement as that will raise flags within search engines and you will be penalized and could lose your place in the search listings for a lot of keywords.
The Basics Are Crucial
No matter how long you’ve had a website for, it’s always good to brush up on the basics of SEO. Make sure that you have all the elements mentioned above and if not, consult a good firm that will help you create the leverage necessary to move forward in the appropriate manner. If you do this right, you will not only gain market share, but you will be able to gain a great deal of followers, traffic and more. The basics build a good foundation for the future.