- Written by Sally Skateboard
- Category: SEO
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The web is chock full of websites that employ SEO (search engine optimization) marketing strategies to boost their positions on SERPs (search engine result pages). It’s no big secret that websites want to be on the top of SERPs. Being on top of an SERP provides a website with the advantage of high visibility. It is that high visibility that websites compete for since the website that gets the most attention is most likely to get the most amount of traffic. Because on the internet, just like in the real world, popularity is one of the greatest assets anyone can ever have.
There are so many tasks involved in SEO operations. There’s the technical side where the website has to think about its web design, structure, coding, linking strategy, and so much more. However, the most important part of any SEO operation is the content. In fact, almost any article on the internet that deals with content will most likely use one of the most cliché, but nevertheless true, phrases used in the SEO business “content is king.”
That is definitely true. A website can get on top by using dishonest black hat SEO techniques, but in the end they will not get the kind of reputation that they want if they don’t have high quality content. Below are a few simple tips in writing high quality content for a website. And also you can click link and get more tips in writing high quality content.
Write through a consistent point of view
One of the first things a good writer ought to do is to establish the point of view that they are writing from. It can be quite confusing for the reader if they read something that is only consistent in the way it shifts from one point of view to another. The different points of view say a lot about the web content.
First person writing, those that use the pronoun “I” or “we”, is the point of view used for articles that are highly opinionated or biased. This is common for articles that deal with reviews on products, movies, and so forth. Try to stay clear of this point of view if the article tends to be more objective. The other point of view will be more suitable for that purpose.
Second person perspective has a more conversational tone to it. Content created in this manner has the unique characteristic of addressing the reader directly, often using the word “you.” This is a recurring feature in content that provide some sort of guide, such as do it yourself articles.
The third person perspective is the most objective of the three. This is a complete absence of pronouns. The third person perspective is used to show some certain sense of detachment from the content. This is the most used point of view for almost any kind of content a person might find on the web, barring social media websites.
Writing in the right tone
The tone of the work is also very important. When thinking about the tone of the work it is important to think about the target audience. Will the audience enjoy a work written with a stiff upper lip or will enjoy something that is more casual and conversational in nature? Using the right tone to write content can work wonders on audience impact.
Making reading fun and entertaining
This is probably the most important thing about writing content for the web. If content is king, then creativity is its mother. Most websites actually offer the same kind of content as their competitors. Websites that talk about video games for example will all write about which games to look forward to in a given year, review the latest games and so on. However, some people prefer certain video game websites since their content is somewhat different from the rest. In other words, websites have the same content; it is in the presentation that most websites differ from.
The only real challenge is to understand what entertains the target audience. Humor and entertainment are inherently subjective so always take into account how the reader might react when writing.